Archives for January, 2009

I was on a panel last summer, and I claimed that I felt the most significant impact of a data breach would be the harm it can potentially do to your brand. Working at a company with a very well established brand name, it is important to avoid anything that will degrade it. Loss of brand is somewhat an intangible, but can mean a loss of market share and a loss of consumer confidence. It’s hard to think of a business where data loss or a security incident made public wouldn’t have some effect. This graphic from Ernst & Young seems to underscore that. Read More